Everything must go!

An exhibit in the form of a conceptual discount store created by and featuring Ann-Sofie Back, 2014 winner of the Torsten and Wanja Söderberg Prize. A parallel exhibit profiles past winners of this prestigious design award.

Chewing Gum Allt ska bort! Photo: © Stefan Fält

Chewing Gum Allt ska bort! Photo: © Stefan Fält

17 April–31 May 2015

The exhibition was shown at Nationalmuseum Design @ Kulturhuset Stadsteatern.

Everything must go!, an exhibit by Swedish fashion designer Ann-Sofie Back, was partly in the form of a conceptual dollar store or pound shop, in which specially produced products relating to BACK’s previous collections were for sale.The items for sale in the shop included toilet paper, shampoo, dildos, lighters, T-shirts and a glow-in-the-dark condom called “Fuck Back”.

Another part of the exhibition was retrospective, presenting clothes from past collections and fashion show videos. The exhibition was a co-production with Röhsska Museet in Gothenburg, where it appeared in 2014.

After studying fashion at Beckmans College of Design in Stockholm and Central Saint Martins in London, Ann-Sofie Back made her debut with her eponymous primary line in 2001. She launched a secondary line, BACK, in 2005. Since 2009, she has divided her time between her role as BACK’s creative director and the H&M-owned brand Cheap Monday.


Ann-Sofie Back was the 2014 winner of the Torsten and Wanja Söderberg Prize. The SEK 1 million award is Europe’s biggest design prize. The prize, established in 1992 by the Torsten and Ragnar Söderberg Foundations, is awarded annually to a Nordic designer or craftsperson.

The Torsten Söderberg Foundation became the sole sponsor of the prize in 2014 and will continue to support it going forward. The winner is chosen by a jury including the directors of the design museums in the five Nordic countries. To coincide with the award ceremony, an exhibition of the winner’s work is staged at Röhsska Museet.

Citation by the jury:
Ann-Sofie Back’s artistry is characterized by intuition and paradox. In an ongoing battle with the fashion system she herself is a part of, she has with unerring integrity explored the everyday and the socially stereotypical. With continuity while maintaining distance, she has over time been able to prove that having faith in the aesthetics of resistance makes it possible to create fashion that is both commercial and expressive.

Alongside Everything must go!, a parallel exhibition segment featured past winners of this prestigious design prize, including Jane Reumert (DK), Björn Dahlström (SE), Norway Says (NO), Harri Koskinen (FI) and Front (SE).


Art Library and Museum Archives,
Holmamiralens väg 2,
Skeppsholmen, Stockholm 

Other adresses

Follow us:

Facebooks logotyp  Twitters logotyp  You Tubes logotyp

Instagrams logotyp   Flickr logotyp